Artwork Guidelines
What file format should I supply?
PDF is our preferred format for most print-ready artwork because it keeps text and vector graphics sharp and can retain fonts, images and page size correctly. High-resolution JPEG files can work for image-only artwork, but PDF is the safest option for finished print files.
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Do I need bleed on my artwork?
Yes, if colour or images run to the finished edge. Please add 3mm bleed on every edge unless your job specification says otherwise. For example, an A4 page with 3mm bleed should be supplied at 216mm × 303mm and trimmed back to 210mm × 297mm.
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Should artwork be CMYK or RGB?
Supply artwork in CMYK where possible. RGB artwork can be converted for print, but some bright screen colours may shift when converted to CMYK. Preparing the file in CMYK gives you better control over the printed result.
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What image resolution should I use?
For most printed items, aim for images around 300dpi at the final printed size. Large-format graphics can sometimes use a lower effective resolution because they are viewed from further away. Avoid simply enlarging small web images, as this can produce soft or pixelated print.
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Do I need crop marks or registration marks?
Crop marks are useful but not essential for every job. Correct finished size and bleed are more important. If marks, cut paths or other production details are needed, we can advise before printing or add them during pre-press where appropriate.
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